It’s more than just making something look good, word good or sound good. It’s about getting the message right for the intended audience; to assure it conveys the intellectual and […]
There they sit, in all their typographic splendor, on pages, books, signs, ads, movies…everywhere! From cave walls to stone tablets to parchment scrolls to Gutenberg to computers, words have recorded […]
Every person who creates, including the world of art, achieves something of great satisfaction by trying, testing, rethinking, recomposing, and stretching ourselves beyond the first glance. Both artists and writers […]
Buyers do not respond to commodity marketing messages. And by chance they do, it will drive them to talk “price” and that is a disaster. Here are a few ways to do a better job with your marketing messages. Read more
Announcement! Pirozzoli Marketing won the 2017 International Gold Hermes Creative Gold Award for Direct Mail!
This is the first in a series of posts on Leadership.
Getting down to the point, marketing is all about connecting with would-be buyers to establish credibility/affinity while walking along side them through the purchase cycle. Buyers are seeking professionals who […]
We just launched a new shop on Amazon in their new handmade category.
This new handmade folk art series is a bit funky and features a real cool cat, Jack D. Kat. All prints are from the imagination of A.S. Pirozzoli. Details can […]
When people say, “Joe, or Joan is as good as any other worker,” red flags should go up. Who would want their legacy to read: “John was as good as […]